Follow the action!

November 17, 2023


2025 Canada Games Launches Province-Wide Mascot Challenge

(St. John’s, NL - November 17, 2023) — The 2025 Canada Games Host Society is inviting students in grades 4-6 in Newfoundland and Labrador to design the official mascot of the 2025 Canada Games.  

Youth are asked to create a mascot that’s either an object, animal, or character that reflects the identity, culture, and heritage of St. John’s and Newfoundland and Labrador. 

“This is a chance for students to create the iconic face of the 2025 Canada Games and leave a lasting mark on this national event,” said Karen Sherriffs, 2025 Canada Games CEO. “The mascot is our most unique ambassador making appearances throughout the community and region leading up to and during the Games, and we are very excited to see all the creative ideas”.   

Youth will submit artwork, a suggested mascot name, and a backstory. Entries will be reviewed by a panel of judges made up of Host Society staff, members of the 2025 Canada Games Youth Advisory Group, and other community representatives.

The contest winner will receive a Canada Games prize pack, a class party, a visit from the official 2025 Games mascot, and the once-in-a-lifetime opportunity to be a torchbearer for the 2025 Canada Games Torch Relay.

“The Mascot Challenge is a fun way for youth in grades 4-6 across the province to participate in the 2025 Canada Games and we’re confident that their imagination will create a truly special mascot,” added Sherriffs.   

The contest closes on December 8, 2023, and the winning design will be unveiled in January 2024. 

For contest entry forms and more information on the 2025 Canada Games Mascot Challenge, please visit 


About the 2025 Canada Games in St. John’s

From August 8 – 25, 2025, the 2025 Canada Games will bring together over 4,800 athletes, managers, and coaches, across 19 different sports for the largest multi-sport event in the country. The Canada Games showcase the best of the best in sport and highlight the immense talents of our youth. The Games create a spirit of unity that spans each province and territory. People connect in ways that go beyond the field of play, forming bonds that are deeply rooted in friendship and a collective passion for amateur sport in Canada. The 2025 Canada Games invites Canadians to come and connect through friendship, sport, adventure and the experience that is St. John’s, Newfoundland and Labrador. In a place like no other, you can expect to find a Games like no other. For further information visit or follow us on X, Facebook, and Instagram (@2025canadagames).

Media Contact